European Commission has recognized that tradeoffs are necessary to ensure mutual coherence between environmental policy and that of other domains. Transport, the fastest growing sector in terms of emissions production and energy use, plays a central role in the EU and accounts for almost 20% of total gross energy consumption, while 98% is fossil fuel. LIFE GreenYourRoute (LIFE GYR) integrates and develops environmental policy by exploiting results from previous EU financed research projects in a multidisciplinary approach of environmental engineering, computer science and operation research.

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The project’s objectives are:

• Contribute to the implementation of EU emission reduction commitments under UNFCCC Kyoto Protocol and the specific objectives of the LIFE climate action sub-programme, as set out in Article 10 of the LIFE regulation, by reducing in the frame of the project GHG and non-GHG emissions;

• Introduce an innovative policy in the pan-European transport system, based on the environmentally friendliest routing of vehicles by demonstrating that environmental friendly is also cost saving using an innovative approach to minimize environmental cost of routing plans;

• Increase replicability and transferability of GreenYourRoute service to other contexts, sectors, regions and entities;

• Establish a sustainable GreenYourRoute Company in the frame of the project which provides verified green routing service to transport operators and certify them as green routing operators;

• Develop a significant network of customers for GreenYourRoute Company in Czech Republic, Greece and Italy as well as in additional EU member states;

• Raise awareness and mobilise key local, regional and national actors in order to adopt green procurements rules and environmental measures towards sustainable urban mobility;

• Support the exchange of good practices with the target of environmental integration in policy areas related to transport and bring together SME’s and scientists, to deal with impacts of transport on air pollution and climate change in urban zones;

• Monitor the environmental and socio-economic impact of routing operations by using GreenYourRoute service.